The ancient city was situated on a hill northwest of the present city of Bojnurd called Sareban Mehalleh, also known as Sarvan Mahaleh by local people.
Maneh is a small sector in the northwest of Bojnourd city.
The city is noted for its multicultural background. Many people speak at least 2 different languages including Farsi, Tati, Khorasani Turkic, Kurmanci Kurdish, and Turkmen. Intermarriage between the ethnic groups speaking these languages is common.
Bojnourd is also famous for its Turkmen horses and professional horse-training centers and, for this reason, attracts visitors interested in equestrianism from all over the world, thus enriching the city considerably with the revenue to be derived from such equestrian tourism.